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Pramerica Financia
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E & I Engineering
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CLIENT PROFILE Pramerica Systems Ireland Ltd is a Letterkenny-based software development subsidiary of Prudential Financial Inc., whose core activities involve the development and maintenance of technology based solutions to support the administration, marketing and sales of Individual Financial Services products. The initial business, set up in July 2000, and now has a workforce of over 350 employees, providing support to Mainframe, Client/Server, Internet and Integration between legacy and more modern systems. PROJECT DESCRIPTION ENS embarked on the re-development and enhancement of the existing Pramerica Systems Ireland website, whilst ensuring compliance with Prudential Corporate Standards. The site now reflects a more attractive and contemporary design with informative and easier-to-use navigation, illustrating Pramerica Systems Ireland as an innovative and dynamic technology company. The Pramerica Systems Ireland website was created as a strategic recruitment and marketing tool for its business activities, and allows for regular updating by members of the non-technical staff. WEBSITE SOLUTION This interactive website was developed by ENS as a strategic recruitment and marketing tool for Pramerica Systems Ireland. Features include: • Redesign and development of www.pramerica.ie • An internal search facility that is site-wide • A dynamic content management system is incorporated into the website which allows that back-office to add, edit and delete information on a regular basis • Providing a marketing resource for internal clients • Providing a valuable resource for recruitment • Animated flash elements • Effective Search Engine Optimisation within all key search engines • Statistical package to monitor website performance TECHNICAL SPECIFICATIONS / SERVICES PROVDED This website solution utilises the following technologies: • JavaScript • Macromedia Flash MX • Macromedia Dreamweaver MX • Macromedia Fireworks MX • Macromedia Contribute 2 • Outsourced Live Search Facility • Digital Imaging • Training • Search Engine Optimisation
